For some time now I have raved about oneredpaperclip, the 2005 project by Kyle McDonald who traded a paperclip to a house over the course of 12 months. Now, six years later, we have Project1p!

Kyle McDonald launched a website and, essentially, said to the world, ‘what will you trade for my oneredpaperclip?’  Luke Seall has done the same with 1penny. Luke has explained on his site his dad often gives him a few choice pearls of wisdom, ‘Look after the pennies and the pounds will look after themselves.’ So, Luke has chosen to look after his penny, by giving it away! Over the course of the year Luke hopes to leave the project with something, will closer to a pound or few.

The most interesting aspect of this project, to me, is that I have harped on about oneredpaperclip for years and so, in my mind, this project was done and dusted, couldn’t be done again. I failed to realise that there is a whole generation of young people who have no idea what oneredpaperclip is, and, in this current financial climate it is also an interesting story – he has certainly started to get some PR coverage!

I certainly wish Luke all the best, will be following with interest, and, well, let’s see what he ends up with! If you have something to trade, give it a shot! Perhaps, Kyle, the god-father of trading, could give Luke some advice on taking his penny and chasing the stars!