Media used to be a top down thing, you could listen to the radio, watch TV or newspapers and the only time that you could share your voice on such platforms was when the gate keepers allowed you to do so – whether this be a letter to the editor or a radio phone in. Well, with the advent of the internet this has all changed and has significant and far-reaching consequences, consequences which I believe are greater than we currently understand.

Let’s take two contemporary cases:

The Murdoch Empire - Rupert Murdoch, as well all know, is a media mogul who is worth a cool $5billion. In no way, shape or form did anyone ever think that the foundations of this empire would shake and his media business would start to crumble, but it has and to me, this points to one thing… People are fed up of the way things are, with the way things have been and they want to see change. The internet provides a platform to voice these feelings, for good or for bad.

I am not making any startling revelation. We have seen the powerful results of WikiLeaks and we have seen the voice that the internet has become which has aided country-wide political revolutions. In Murdoch’s case the internet does not  play any part in the revelation of the information. Nevertheless, people, in their droves hit the internet, tweeting, increasing their Facebook status and discussion on forums their dislike of the whole News of the World situation which resulted in advertisers pulling their marketing budgets, the public boycotting the newspaper and, ultimately, the closing down of the whole operation. A growing disillusion with the way that things are + the power of the internet to spread a message has resulted in the foundations of a worldwide media empire start to crumble = powerful consequences.

Google: The second media company that I want to discuss is Google. Google has traditionally been good at what it does, enabling people to effectively “search” the internet to find information that the need, fast. Google has launched a number of businesses that quite simply didn’t take off. Jaiku, a Twitter equivalent, launched by Google and subsequently failed, is one example. Google have always wanted to get into the social networking space and launched Google Wave, in an attempt to take a chunk out of the power and influence of Facebook.I remember speaking to Google’s PR team when Google Wave was launched and he was championing the impending success of Google Wave and how it was going to be adopted by future generations.  Great idea, awesome ambition but the public did not take to it and ultimately it was closed down in August 2010.

Recently, Google went for it again and launched Google+, this time the public adopted the social networking site and within weeks it was announced that there was 10million users on the site. Some of the Google+ features have caused Facebook to panic leading to an announcement of an integration with Skype. The public are really going for Google+ and it has left Twitter, Facebook and Linkedin trying to raise their game.

The point that I am trying to make is that people have power and as people talk, share and engage online it brings about a confidence in others to share what they seek, what they think and what they feel. The News of the World ‘phone hacking case could only be held off for so long, people talk.

I believe that this is only the start. People are getting restless and fed up with the unacceptable behavior and now, more than ever they have a powerful method to share their views. Murdoch’s empire is only one foundation that is shaking, many more businesses will shake. However, at the same time, when the public get behind something, like Google+ they will do.

People are talking, about good and bad and the consequences of both are set to be significant.

I would love to hear your thoughts.